
Why Helping Others Feels Good
When we give or support someone in need, our focus is usually on the person we’re helping. It’s an act of kindness meant to bring comfort, relief, or happiness to them. But these acts of kindness also have a profound and positive impact on the giver. Helping others is not just a one-way street. It creates a powerful, positive feedback loop that rewards us in ways we might not expect.
As the holiday season approaches a time often associated with generosity and goodwill it’s the perfect opportunity to explore this hidden benefit of giving. Understanding the science behind why it feels so good to help can be a powerful motivator.

What is a “Helper’s High”?
The warm, energized, and uplifting feeling you get after doing something kind for someone isn’t just in your head. It’s a scientifically recognized phenomenon known as the “helper’s high.” This term describes the distinct physical and emotional sensation that comes from acts of altruism.
This is not just a metaphor studies show those who help others experience increased oxytocin, endorphins, and dopamine, resulting in real physical and psychological benefits.
When you engage in an act of giving, your brain’s reward system is activated. This process releases several key neurochemicals:
- Dopamine is associated with pleasure and reward. It’s the same chemical released when we enjoy a good meal or achieve a personal goal. Helping others gives a natural dopamine boost, making us feel happy and satisfied.
- Oxytocin, sometimes called the “bonding hormone,” is released during social connections. It fosters feelings of trust, empathy, and stronger relationships.
- Endorphins are the body’s natural painkillers that can produce a sense of euphoria and reduce stress, similar to a “runner’s high” after intense exercise.
The Lasting Benefits of Generosity

- The Positive Ripple – Helping activates the brain’s reward system, giving a natural boost of happiness. Over time, regular giving can improve physical health, mental well-being, and social life.
- Stress Reduction – Acts of giving provide a healthy escape from daily stressors and can have a direct impact on our physical health. The release of oxytocin helps lower cortisol levels, the body’s primary stress hormone. With time, lower stress levels can contribute to reduced blood pressure and a stronger immune system.
- Psychological Well-Being – Studies have shown that people who volunteer regularly report higher levels of self-esteem, life satisfaction, and overall happiness. It reinforces that our actions matter and we can make a positive difference in the world.
- Social Connection – Kindness is a bridge between people. When we help others, we build and strengthen our social bonds. Feeling connected can help combat loneliness and isolation, improving both mental and physical health.
This Holiday Season, Give the Gift of Goodness
The holiday season is a time for sharing and connecting with loved ones. It’s a natural moment to embrace the spirit of generosity and make a conscious effort to help those who need it most. At Make-A-Wish® Canada, we witness every day the incredible impact of generosity and how a wish for a child with a critical illness can transform their journey. This season, we rely on generous supporters like you. Join us in spreading goodness and making life-changing wishes come true.



